Handle $17,665 vs $0; bets 20 vs 0; Live 0; BetBuilder 6.
SPORTSBOOKHistorically
Sportsbook behavior changed against this player baseline.
Direction
USD 17,665
Review
Review sportsbook detail before intervention.
Player Snapshot
Financial, product, promotional, and risk context from supported player records.
Financial Relationship
CURRENTUSD -16,912
Known player value
Sportsbook
CURRENTUSD 17,665
20 bets · -84.1% margin
Casino
CURRENTUSD 5,992
30 · GGR USD -2,049
Bonus
UNAVAILABLEUSD 0
0 received · Unknown
Behavior / Risk
PARTIALChurned
85 · 50% confidence
Edge Intelligence
Current supported player intelligence, separated from unavailable evidence.
Cause / Evidence
134 days inactive vs adaptive threshold 14 days.
Impact
Contribution +25
Action
Consider reactivation campaign candidate if compliant.
Confidence
Medium · 50%
Product Relationship
Historical Baseline
Only this player’s loaded baseline is used; population averages are not substituted.
Historically
Sportsbook behavior changed against this player baseline.
Direction
USD 17,665
Review
Review sportsbook detail before intervention.
Historically
Casino activity changed against this player baseline.
Direction
USD 5,992
Review
Review observed casino activity.
Historically
Casino activity changed against this player baseline.
Direction
USD 5,992
Review
Review observed casino activity.
Historically
Casino activity changed against this player baseline.
Direction
USD 5,992
Review
Review observed casino activity.
Recent Activity
| Time | Domain | Event | Value |
|---|---|---|---|
| 7/27/2026 | decision | retention_recovery | Pending |
| 7/27/2026 | recommendation | Send Reactivation Campaign | generated |
| 7/27/2026 | recommendation | Send Reactivation Campaign | generated |
| 7/8/2026 | decision | retention_recovery | Pending |
| 7/8/2026 | recommendation | Send Reactivation Campaign | generated |
| 7/8/2026 | decision | retention_recovery | Pending |
| 7/8/2026 | recommendation | Send Reactivation Campaign | generated |
| 7/8/2026 | decision | retention_recovery | Pending |
Review Queue
Review in Decision Queue.
Review in Decision Queue.
Review in Decision Queue.
Review in Decision Queue.
10 linked decision records
Review status and evidence in the Intelligence or Actions tab.
Confidence