Edge Demonstration Environment — Synthetic data for presentation and certification.

Player 360

churnedRisk: Review

Jennifer Martinez

Player ID ••••2436b4NorthStar Affiliate 48Since 1/8/2025Last activity 6/23/2026
Payments Bonus

Player Snapshot

What kind of player is this?

Financial, product, promotional, and risk context from supported player records.

Financial Relationship

CURRENT

USD -24,796

Known player value

Sportsbook

CURRENT

USD 24,448

20 bets · -48.6% margin

Casino

CURRENT

USD 6,325

30 · GGR USD -12,903

Bonus

UNAVAILABLE

USD 0

0 received · Unknown

Behavior / Risk

PARTIAL

Churned

85 · 50% confidence

Low / early valueHigh

Edge Intelligence

What does Edge think matters?

Current supported player intelligence, separated from unavailable evidence.

Drill through
OVERALLMedium · 50%

Recency

Cause / Evidence

134 days inactive vs adaptive threshold 14 days.

Impact

Contribution +25

Action

Consider reactivation campaign candidate if compliant.

Confidence

Medium · 50%

Viewing: OverviewLoaded from authorized player data

Product Relationship

Where is this player active?

Payments

UNAVAILABLE

USD 0

0 deposits

Drill through

Sportsbook

CURRENT

USD 24,448

20 bets

Drill through

Casino

CURRENT

USD 6,325

Playtech, BGaming, Pragmatic, Spribe providers

Drill through

Bonus

UNAVAILABLE

USD 0

0 awards

Drill through

Historical Baseline

Player now vs this player historically

Only this player’s loaded baseline is used; population averages are not substituted.

Handle $24,448 vs $0; bets 20 vs 0; Live 0; BetBuilder 4.

SPORTSBOOK

Historically

Sportsbook behavior changed against this player baseline.

Direction

USD 24,448

Review

Review sportsbook detail before intervention.

Increasing casino activity vs player baseline.

CASINO

Historically

Casino activity changed against this player baseline.

Direction

USD 6,325

Review

Review observed casino activity.

Increasing average wager vs player baseline.

CASINO

Historically

Casino activity changed against this player baseline.

Direction

USD 6,325

Review

Review observed casino activity.

New provider adoption: Playtech, Pragmatic, BGaming.

CASINO

Historically

Casino activity changed against this player baseline.

Direction

USD 6,325

Review

Review observed casino activity.

Recent Activity

What is happening now?

TimeDomainEventValue
6/23/2026depositdepositUSD 2,402
6/23/2026depositdepositUSD 3,314
6/23/2026depositdepositUSD 887
6/23/2026depositdepositUSD 2,308
6/23/2026depositdepositUSD 3,809
6/23/2026casinogameplayUSD 481
6/23/2026casinogameplayUSD 366
6/23/2026casinogameplayUSD 292

Review Queue

Relevant opportunities and recommendations

Unavailable

No recommendation

No current supported recommendation is linked to this player.

Unavailable

No decision

No decision is linked to this player.

Confidence

Source confidence near the work

PAYMENTSSPORTSBOOKCASINOBONUSPREDICTIVE MODELOPERATOREDGE DERIVED4 limitations
  • • Withdrawal processing-time analysis requires requested plus approved/completed timestamps; current records do not provide complete lifecycle timestamps.
  • • Player lifecycle is shown as player-level financial context only because explicit deposit-to-bonus-to-wager relationship IDs are not present.
  • • No explicit deposit-to-bonus-to-activity-to-withdrawal relationship IDs are available; relationships are not manufactured from shared player ID.
  • • Churn confidence reduced because current activity data appears stale.