Handle $1,070 vs $0; bets 4 vs 0; Live 1; BetBuilder 1.
SPORTSBOOKHistorically
Sportsbook behavior changed against this player baseline.
Direction
USD 1,070
Review
Review sportsbook detail before intervention.
Edge Demonstration Environment — Synthetic data for presentation and certification.
Player Snapshot
What kind of player is this?
Financial, product, promotional, and risk context from supported player records.
Financial Relationship
CURRENTUSD 130
Known player value
Sportsbook
CURRENTUSD 1,070
4 bets · 12.1% margin
Casino
UNAVAILABLEUSD 0
0 · GGR USD 0
Bonus
UNAVAILABLEUSD 0
0 received · Unknown
Behavior / Risk
PARTIALChurned
85 · 43% confidence
Low / early valueHigh
Edge Intelligence
What does Edge think matters?
Current supported player intelligence, separated from unavailable evidence.
OVERALLLow · 43%
Recency
Cause / Evidence
52 days inactive vs adaptive threshold 11 days.
Impact
Contribution +25
Action
Consider reactivation campaign candidate if compliant.
Confidence
Low · 43%
Viewing: OverviewLoaded from authorized player data
Product Relationship
Where is this player active?
Historical Baseline
Player now vs this player historically
Only this player’s loaded baseline is used; population averages are not substituted.
Churn classification is Churned.
PREDICTIVE MODELHistorically
52 days inactive vs adaptive threshold 11 days. · Active days 0 now vs 4 baseline. · Supported value moved from USD 1,070 baseline to USD 0 now. · 5 supported domain decline signal(s): Sports betting frequency, Sports handle, Live usage, BetBuilder usage, Active days.
Direction
USD 6,433
Review
Consider reactivation campaign candidate if compliant.
Recent Activity
What is happening now?
| Time | Domain | Event | Value |
|---|---|---|---|
| 9/6/2026 | decision | reactivation | Pending |
| 9/6/2026 | decision | vip_upgrade | Pending |
| 9/6/2026 | recommendation | Send welcome-back offer tied to preferred product. | generated |
| 9/6/2026 | recommendation | Upgrade to VIP and assign personalized host outreach. | generated |
| 9/6/2026 | decision | sportsbook_product_mix | Pending |
| 9/6/2026 | decision | sportsbook_product_mix | Pending |
| 9/6/2026 | decision | sportsbook_product_mix | Pending |
| 9/6/2026 | decision | sportsbook_product_mix | Pending |
Review Queue
Relevant opportunities and recommendations
reactivationHigh
Send welcome-back offer tied to preferred product.
Review in Decision Queue.
VIP UpgradeHigh
Upgrade to VIP and assign personalized host outreach.
Review in Decision Queue.
Sportsbook Product MixMedium
Review prematch, live and BetBuilder mix
Prematch, live and BetBuilder behavior show product-mix shifts.
Decision State
11 linked decision records
Review status and evidence in the Intelligence or Actions tab.
Confidence
Source confidence near the work
PAYMENTSSPORTSBOOKCASINOBONUSPREDICTIVE MODELOPERATOREDGE DERIVED5 limitations
- • Withdrawal processing-time analysis requires requested plus approved/completed timestamps; current records do not provide complete lifecycle timestamps.
- • Player lifecycle is shown as player-level financial context only because explicit deposit-to-bonus-to-wager relationship IDs are not present.
- • No explicit deposit-to-bonus-to-activity-to-withdrawal relationship IDs are available; relationships are not manufactured from shared player ID.
- • Casino providers/games are shown only where observed on player activity records.
- • Churn confidence reduced because current activity data appears stale.